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Matias Levi
MARKETING
CLD9.ai
Designing a cohesive email marketing sequence for a personalized supplementation brand
Tools
Figma, Lovart, Mailchimp, UX Pilot
Email Campaign
Welcome Email Series
Clear value proposition above the fold
The headline immediately communicates the benefit (“Personalized Health Revolution”) and sets expectations without requiring the user to scroll.
Strong visual hierarchy and scannability
Typography, spacing, and icon grouping guide the eye naturally from headline → product → benefits → CTA.
Single, focused primary CTA
“Start Your Journey” is action-oriented, emotionally aligned with the headline, and avoids competing calls to action.
Consistent brand tone and visual language
Soft gradients, rounded elements, and icon style reinforce a calm, health-focused, modern brand identity.
Mobile-first, responsive layout
Content density, button sizing, and vertical flow are optimized for mobile email consumption, improving usability and conversion potential.
Design Approach
Creating the CLD9.ai email campaign involved translating a complex, science-based product into a message that felt simple, trustworthy, and human. The visual and messaging approach was inspired by CLD9’s focus on personalization, sustainability, and long-term wellness, blending clinical credibility with a calm, modern lifestyle aesthetic that matches the larger brand experience.
User Impact
The goal of the emails was to quickly communicate value, build confidence in CLD9’s data-driven approach, and guide users to take their first step with ease. Each message was crafted to educate, reassure, and motivate action while remaining light, mobile-friendly, and focused on conversions.
Figma, Lovart, Mailchimp, UX Pilot
Have a project in mind?
LETS WORK TOGETHER
Reach out
UX & Visual Designer crafting thoughtful digital experiences.
Matias Levi
Have a project in mind?
LETS WORK TOGETHER
UX & Visual Designer crafting thoughtful digital experiences.
Reach out
UX & Visual Designer crafting thoughtful digital experiences.
Matias Levi
UX & Visual Designer crafting thoughtful digital experiences.
Matias Levi
Matias Levi
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